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What to do when your business grows from one to sixty employees in only five short years?

What to do when your business grows from one to sixty employees in only five short years? You contact your local Community Futures Development Corporation, of course.

That was the situation Anna Schmoll of Rose Hill Lane Inc. found herself in, just before the pandemic. Rose Hill Lane provides premium personal support for folks who need extra help. The business was started by Anna five years ago, with only one employee: Anna herself.

Rose Hill Lane “provides personal support work. We create individual care plans for each of our clients. And we provide that one-on-one service to them wherever they are,” Anna explains.

Demand for these services grew quite quickly, until Anna found herself, in December 2019, trying to figure out a way to finance her company’s exponential growth to the next level. That’s when she turned to Venture Niagara and Volker Loetfering, business loans officer with the organization.

Anna expands, “I knew Volker from networking and our local Chamber of Commerce group. I had approached him and asked about financing when we were right around that 20 PSW mark. I was getting so many clients and had started a wait list for new clients. I didn’t want to overpromise and underdeliver. I wanted to go through this growth spurt with the safety net of added financing because of the up-front costs.”

“I just needed to know,” Anna continues, “that I could keep that level of detail and caring and continue to grow, and that’s why I approached Venture Niagara. Volker was so wonderful. He really asked great questions about our company and what my goals and values were.”

This match-made-in-heaven, of local business financing and local business, enabled Anna to grow from 20 PSWs just prior to Covid, to the 60 PSWs she has in her employment currently. And it has enabled her to not only take a leadership role with her business but also branch out even more and support causes near and dear to her heart.

If Anna and Rose Hill Lane had not had the support of Venture Niagara, things would have looked a lot different, for her clients, her employees, her business, and the Alzheimer’s Society. “I just would not have been able to take on the volume of clients I did,” Anna explains. “The financing also allowed me to zoom out and take a

look at the broader business model and work on things like communications, business growth and development, how I’m going to structure my team, and support my employees, other needs in the community, improve programming for our clients and things like that. It allowed me to take that leap of faith.”

Future plans for Rose Hill Lane and Anna? To work more with Alzheimer’s patients, grow training for employees to work with Alzheimer’s and dementia patients, and keep on making a difference for these folks who need that extra care.

And, with the support of Venture Niagara, that’s exactly what she is doing.

 

 

(Published March 2021)

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CF Western Ontario/SOFII Follow

Offering business services & financing to small and medium sized businesses in Southwestern ON through our Community Futures Development Corporation members.

CFWOntario
CF Western Ontario/SOFII @cfwontario ·
22 Sep

We are back! Click below for episode 11 of What Keeps You Up at Night - The Life of an Entrepreneur.

@ShaunaRae67 chats with Ashley McFayden about what being a female entrepreneur means to her and the obstacles she faced along the way.

⬇️⬇️
https://bit.ly/3t7gais

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CF Western Ontario/SOFII @cfwontario ·
22 Sep

Nous sommes de retour! Cliquez ci-dessous pour l’épisode 11 de What Keeps You Up at Night - The Life of an Entrepreneur.

@ShaunaRae67 discute avec Ashley McFayden de ce que signifie pour elle le fait d’être une femme entrepreneure.

⬇️⬇️
https://bit.ly/3t7gais

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CF Western Ontario/SOFII @cfwontario ·
22 Sep

Announcement:
Due to Technical Difficulties, yesterdays episode 11 of What Keeps You Up at Night - The Life of an Entrepreneur was not aired.

Stay tuned today at 3:00PM sharp for episode 11, featuring Ashley McFayden owner of Taiden's Treehouse, located in Midland Ontario.

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CF Western Ontario/SOFII @cfwontario ·
21 Sep

Community Futures Western Ontario is excited for @_BryanMay, MP and his new role as Parliamentary Secretary to the Minister responsible for the Federal Economic Development Agency for Southern Ontario!
We look forward to meeting some day soon.

@FedDevOntario @ComFuturesON https://twitter.com/FedDevOntario/status/1704903400666661358

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CF Western Ontario/SOFII @cfwontario ·
21 Sep

Southern Ontario is thrilled to have someone as dedicated as Minister @FilomenaTassi. On behalf of the Community Futures Program in Western Ontario we want to thank you for all your support for the future on Southern Ontario and the businesses that keep us strong. @FedDevOntario

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Operating as Community Futures Western Ontario (CFWO)

103 Inverness Street,
Caledonia, ON N3W 1B1

(519) 752-0381

Southern Ontario Fund for Investment in Innovation (SOFII)

103 Inverness Street,
Caledonia, ON N3W 1B1

(519) 752-0381

This project is funded by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

Ce projet est financé par le gouvernement du Canada à travers l’Agence fédérale de développement économique pour le Sud de l’Ontario.

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