NetDynamic Receives SOFII Support to Expand Innovative NetSuite Solutions

We’re pleased to share that NetDynamic, a Canadian leader in NetSuite consulting and software solutions, has received support through the Southern Ontario Fund for Investment in Innovation (SOFII), administered by Community Futures Western Ontario. This investment marks an important step as the company continues to grow its impact and expand its presence across North America.

Founded by CPA and EMBA Christopher Kim, NetDynamic has built a strong reputation helping businesses transform their operations through NetSuite, an all-in-one platform that brings together accounting, sales, inventory, and real-time business insights into a single system.

NetDynamic has supported more than 300 successful implementations, working closely with mid-sized and scaling companies to tailor NetSuite to their unique needs. From customizing workflows and integrating other systems to training teams and providing ongoing support, the company helps turn a powerful platform into a fully optimized business tool.

Building on Expertise to Drive Product Innovation

NetDynamic is entering an exciting new phase. Building on its deep industry knowledge, the company is evolving from a consulting-focused business to a hybrid model combining services with scalable software solutions.

“As a CPA-led team, we have always been disciplined about how we invest in growth. SOFII’s support accelerates our ability to develop scalable software products, create skilled technology jobs in Ontario, and bring Canadian-built solutions to the broader global market. We are grateful for the confidence Community Futures has placed in our vision.”

— Sampson Chan, CFO, NetDynamic

At the centre of this shift are two purpose-built products designed to enhance the NetSuite ecosystem. ATS360, the first native NetSuite applicant tracking system, is already gaining traction for its seamless data integration, helping businesses streamline hiring. Alongside it, RecruitNow is being developed as a comprehensive solution tailored specifically to the complex needs of staffing and recruitment firms, bringing HR and financial data together in one place.

This move reflects a broader strategy: leveraging years of hands-on experience to create tools that solve real challenges for clients, while opening the door to long-term, scalable growth.

SOFII’s Impact: Supporting Growth and Scale

SOFII’s support will help accelerate the development and commercialization of NetDynamic’s software solutions, particularly RecruitNow. It will also support investment in product management, SaaS marketing, and specialized sales capabilities, all key components for successfully scaling a product-based business.

As the company expands, this growth is expected to create new opportunities, including skilled technology jobs, increased export potential, and stronger positioning within the North American market.

NetDynamic’s evolution from trusted advisor to product innovator highlights the strength of Canadian tech companies building on real-world expertise. With SOFII’s support, the company is well-positioned to scale its solutions, deepen its impact, and continue helping businesses operate more efficiently in an increasingly complex digital landscape.

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