Venue: Fern Resort: www.fernresort.com | Address: 4432 Fern Resort Road, Ramara, Ontario, Canada, L3V 0Z1
Are you ready to take the next step in launching your online store? Join us to learn how!
There’s so much to consider when creating a successful e-commerce website. In this beginner-level workshop, you’ll pick up pro tips for selecting the right online sales platform for your business and designing the site so it appeals to your target audience. We’ll explore best practices for safely collecting customer information, and also discuss key considerations for e-commerce integrations and add-ons, so your site can scale as your business grows.
You’ll Learn:
- Options for setting up e-commerce websites, including Shopify, Square, and WordPress with WooCommerce
- The essential components for a modern, fast, mobile-friendly site that is “future-proof” and well-optimized for search engines
- How to ensure your customers have the best experience on your site, and can find what they’re looking for and discuss key considerations for e-commerce integrations and add-ons
- Options for data collection: what information do you need from your customers now, and what might you want to collect now that you could use in the future?
- Overview of Canada’s privacy laws and best practices for handling customer data, terms and conditions, privacy policies
- What you can do yourself and when/how to hire a pro
After You Will Be Able to:
- Select which e-commerce platform is best for their business, based on which stage they are at and what they will need to grow
- Implement strategies to improve navigation, product categorization, and intuitive user interfaces that keep visitors coming back
- Capture essential customer information to personalize marketing efforts, track customer behaviour, and improve overall business decision-making
**Please bring your fully charged laptops to follow along.
Presented by Nicole Mickelow, instructor with Camp Tech
Nicole got her career start in television before making a move to the world of digital over 15 years ago. She led digital/content teams for great organizations like Astral Media, TIFF and Skate Canada and then ventured out on her own to launch Mnemonics Media. She taps into over two decades of career experience covering digital strategy, content creation and marketing execution to help her clients with their varied business objectives.
Space is Limited. Advance Registration Required. Light refreshments will be served. Please arrive 5-10 min early so we can get started on time.
CLICK BELOW TO REGISTER